How can you improve the bounce rate on your website?
Hello! recently, we have been talking about bounce rates, how to calculate bounce rates, and possible reasons for the high bounce rates on your platform.
Read part 1 of this article if you missed it.
This week, I will be educating us on how to improve the bounce rate on your website.
It is possible to considerably lower a high bounce rate, although there is no infallible method to reduce bounce rates because different websites serve different purposes and target different consumers. It is vital to be meticulous in your processes while analyzing the bounce rate of your website to ensure that nothing is neglected.
#1 Learn more about user behavior using a heatmap
This technology aids in identifying which parts, links, and headings that have the most clicks and selections from users. You can determine the area with the highest or lowest level of engagement by using heat indicators. This can provide you with crucial information that you can use to fix the faulty pages in the hope of eventually lowering the bounce rates.
#2 How readable are your texts?
Poor text readability is one factor that could cause your target audience to abandon your website.
Good user experience begins when users can easily read the contents on your website without straining their eyes. Note that no matter how perfectly your content answers your visitors’ questions, if it is difficult to read and understand, their time on your website might be drastically shortened.
Avoid using long paragraphs of text and small text sizes because they discourage readers.
By choosing larger font sizes to make your content readable on smaller mobile screens and by dividing your content into manageable portions that are simple to skim, you can lower bounce rates.
Some strategies for enhancing your website’s readability
- Increase the text size, and line spacing,
- include proper hierarchy, and whitespace, and divide the content into sections. The average text size for websites is 16 pixels, this ensures that both your visitors and customers can easily read your content.
- To help readers easily skip and jump to sections of interest, use headings and as many relevant subheadings as possible.
- Only use top-notch pictures that have been SEO and quick loading optimized.
- Compile information or data into lists using bullets.
- Choose the typography for your website with great care.
# 3 Improve Page Loading Time
High bounce rates are primarily caused by slow-loading pages.
This is especially true for mobile websites, where even a slight delay results in user disinterest, elevated feelings of annoyance, and abandoned carts.
So, how can your website be optimized to load more quickly? The two main areas you should concentrate on are animations and media components. Have few animations as you can, and compress the images in media components to reduce their size without sacrificing quality.
Image compressor you can try:
#4 Reduce the promotional and marketing elements
Widgets, promotional materials, and advertisements crammed into your website’s sidebars and headers can be very off-putting.
Consider moving award badges and emblems to your website’s footer rather than cluttering sidebars with them. In this manner, the site’s presentation appears much cleaner.
Use pop-ups sparingly and with the least amount of intrusion possible if you must.
The advertisements you post on your website should not only be relevant but also well-placed so as not to annoy the visitor.
#5 Increase internal linking to reduce bounce rates
Visitors are directed to other pages on your website using internal links. They can access further, high-quality information that responds to their questions via both internal and external links.
However, they’re also a great technique to lower your bounce rate, which is more significant. Making topic clusters is one of the finest ways to leverage internal linking.
A topic cluster is a collection of related pages that are all connected to one another. By using content clusters, you can foresee what questions your audience will ask next and provide them with pertinent answers before they go back to Google. In other words, you reduce the bounce rate and keep them within your ecosystem.
Other things you can do to reduce the bounce rate on your platform include:
- Make your page mobile responsive.
- Place CTA buttons in strategic areas.
- Ensure the design on your website is up-to-date and aesthetically pleasing.
- Keep your website full of fresh content
Bottom Line
Companies frequently make the mistake of not seeing themselves as their users and not conducting user research or auditing their websites.
Analyze what it is that is driving people away by recognizing issues and possibilities and fostering positive relationships with your target market.
This article is a collaboration between Angela Ifebuandu and Ogaga John
